Tag Archives: California Living on YouTube

Inside Look at Writing TV Commercials (Ongoing Professional Series)

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The Sexy Abs Playbook© ”movie trailer” above for Aprilanne Hurley’s Sexy Abs Workout© - which will world premiere on California Living© Fall 2013, offers a useful example of how to edit video footage to the beat of the music, which is the primary focus of this installment of Hurley’s ongoing Inside Look TV© Professional TV Commercial Writing Series. [...]

Inside Look TV’s Guide to Integrating Social Media with Traditional Marketing

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Whether we like it or not, it’s a social media infiltrated world.  To stay in the game it seems we’ve got to embrace (kicking and screaming perhaps) the whole “connect with us,” “like us,” “follow us” mentality, or, potentially deal with the “social” perception your company is not progressive.  So is there a happy medium?  The [...]