Inside Look TV’s Guide to Integrating Social Media with Traditional Marketing

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Whether we like it or not, it’s a social media infiltrated world.  To stay in the game it seems we’ve got to embrace (kicking and screaming perhaps) the whole “connect with us,” “like us,” “follow us” mentality, or, potentially deal with the “social” perception your company is not progressive.  So is there a happy medium?  The short answer is…yes.

While increased website traffic and better organic SEO ranking can be benefits of dedicating approximately 6 hours per week in social media marketing, the jury is still out as far as if social media offers any real, tangible ROI monetary benefits.  On that note, this article will review some very basic tactical measures to make the most of your efforts in social media marketing.

So let’s get started…

According to the 2013 Social Media Marketing Industry Report, 89% of marketers surveyed stated that increased exposure was the #1 benefit of social media marketing.

One easy way to increase your company’s social media presence is to include social media icons on:

  • Employees’ email signatures
  • Product and company brochures
  • Direct mail pieces
  • Corporate Swag/Give-aways
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To Hashtag or Not to Hashtag?…That is the Question.  Go ahead, add a meaningful hashtag – it’s certainly not going to hurt anything. Hashtags are all about Twitter, and using them says “hey we’re on Twitter” and you can find us at # {Fill in the blank with your keyword to be hashtaged} here.

Now while too much of anything may not translate into being a “good thing,” including overusing hashtags, strategically placed hastags in your traditional marketing and sales promotions and collateral will add to the awareness-building results you are aiming to attain through your social media efforts.

When choosing hashtags to represent your company, you can either go with the tried and true approach which would be your company name or “Twitter handle,” or create a hashtag that will be specific to a campaign you are launching/running in order to follow/keep track of the results.

There are a few strategic places you will want to include your # hashtags such as:

  • Traditional print collateral such as brochures & business cards
  • Print mailers and trade show collateral
  • Online and print advertisement placements
  • TV Commercials and Corporate Videos
  • Websites and Blogs
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Inside Look TV’s Inside Look at “the next big thing” in marketing and social media.

Social Media and Beyond.  So what is the next big thing in social media?  Without a crystal ball, it’s hard to completely pinpoint where all this frenzied social media energy and the public’s propensity for the next “shiny object” that comes along is going to take us.  However, there are 3 areas where marketers are reported to be investing more resources into in the future:  Blogging, Podcasting, and video production/content development for airing on YouTube.

And on that note, it really all comes down to “content.”  Yes, if you’ve heard it once you’ve heard it a million times by now, “content is king.”  Creating and publishing relevant, fresh content on your blog and YouTube channel is a surefire way to increase your website traffic, improve your organic SEO rankings, and win new business based on your expertise and “thought-leadership” approach to generate awareness, credibility, and a healthy “social” buzz in your  industry.

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Naturally, “Share it” Socially on Facebook, Google+, Twitter, etc.
Re-purposing your blog content and YouTube videos for use on your social media platforms is a great way to integrate social media and traditional media, and make the most from your marketing resources and investments.  Keep in mind, social media engagement requires a more casual, low key approach.  Hard selling does not go over well.  The key to “selling” no matter what platform your on is to identify what it is that makes your company unique, and being genuinely interested in helping your target audience succeed with your product or service.

Concentrating on your uniqueness will help you stand out above all the social media noise and chatter, and will help your target audience find you.  This, combined with the creation of creative, targeted, relevant content will work for you long after the glitter of the social media craze fades.
Networks Aprilanne Hurley appears on.About the Author:

Aprilanne Hurley is the Managing Partner of Inside Look TV, LLC, author, and series creator of California Living – California’s original lifestyle magazine show now in its 8th season airing on broadcast television, featuring California’s trends in food, travel and healthy living.  Hurley’s live appearances on ABC, NBC, CBS, and FOX for her book The Party Girl Diet, focus on helping viewers make healthy lifestyle choices, with demonstrations on easy ways to make nutrition and exercise fun, and an important part of viewers everyday lives.