Category Archives: Producer’s Notebook (Blog)

TV producing requires long hours, crazy deadlines and a production process to be successful. Inside Look TV executive producer Aprilanne Hurley shares the inside look and invaluable lessons learned from over 20 years experience producing content for television and web videos on the internet.

Inside Look TV Magazine airs new Hitchcock Movie Scene Tour on ‘California Living’

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After 3 months in post-production and multiple studio and on-location shoots in Bodega Bay and nearby town of Bodega, California, Inside Look TV is pleased to announce the airing of its Hitchcock Movie Scene Tour Travel Special on CALIFORNIA LIVING® with host Aprilanne Hurley on ION Television in the San Francisco and Sacramento markets.  You can get [...]

Inside Look TV produces SF Giants World Series Cruise to McCovey Cove for ‘California Living’

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  Inside Look TV™ principal and CALIFORNIA LIVING® producer/host Aprilanne Hurley got onboard Angel Island – Tiburon Ferry’s World Series Cruise to McCovey Cove to join San Francisco Giants fans in cheering on our Giants in the 2014 SF Giants World Series games.  The result?  Hurley offers, “We captured the awe inspiring views of the [...]

Inside Look TV is ‘on a mission’ with new Super Abs Playbook diet and abs workout

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It’s “James Bond” meets “MIssion Impossible” in this fast action “Inside Look TV” movie trailer style TV commercial production spotlighting author Aprilanne Hurley’s “Party Girl Diet” book series and her latest Kindle release the “Super Abs PLaybook”, which airs in Inside Look TV’s CALIFORNIA LIVING™  Super Health & Fitness TV show on ION Television this season.  On her [...]

Inside Look at Writing TV Commercials (Ongoing Professional Series)

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The Sexy Abs Playbook© ”movie trailer” above for Aprilanne Hurley’s Sexy Abs Workout© - which will world premiere on California Living© Fall 2013, offers a useful example of how to edit video footage to the beat of the music, which is the primary focus of this installment of Hurley’s ongoing Inside Look TV© Professional TV Commercial Writing Series. [...]

Inside Look at Vine and Instagram Video as next big thing in TV story telling

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The “next big thing” in video production may actually be quite “small,” as in Vine’s 6-second looping videos and Instagram’s 15-second video production mobile app tools.  Here, Inside Look TV takes a compelling look at how individuals and corporations can use short Instagram Video and  Vine mobile apps to get a message out in a [...]

Inside Look TV’s Guide to Integrating Social Media with Traditional Marketing

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Whether we like it or not, it’s a social media infiltrated world.  To stay in the game it seems we’ve got to embrace (kicking and screaming perhaps) the whole “connect with us,” “like us,” “follow us” mentality, or, potentially deal with the “social” perception your company is not progressive.  So is there a happy medium?  The [...]