Category Archives: Inside Look TV

Inside Look TV managing partner Aprilanne Hurley is the series creator and producer of California Living – California’s original lifestyle magazine show featuring California’s trends in food, travel, and healthy living. California Living airs on ION Television Tuesday & Thursday mornings @ 6:30 a.m. in San Francisco – San Jose – Oakland, CA and the Sacramento CA Market.

Inside Look at Writing TV Commercials (Ongoing Professional Series)

This gallery contains 1 photo.

The Sexy Abs Playbook© ”movie trailer” above for Aprilanne Hurley’s Sexy Abs Workout© - which will world premiere on California Living© Fall 2013, offers a useful example of how to edit video footage to the beat of the music, which is the primary focus of this installment of Hurley’s ongoing Inside Look TV© Professional TV Commercial Writing Series. [...]

Inside Look at Vine and Instagram Video as next big thing in TV story telling

This gallery contains 1 photo.

The “next big thing” in video production may actually be quite “small,” as in Vine’s 6-second looping videos and Instagram’s 15-second video production mobile app tools.  Here, Inside Look TV takes a compelling look at how individuals and corporations can use short Instagram Video and  Vine mobile apps to get a message out in a [...]

Inside Look TV’s Guide to Integrating Social Media with Traditional Marketing

This gallery contains 4 photos.

Whether we like it or not, it’s a social media infiltrated world.  To stay in the game it seems we’ve got to embrace (kicking and screaming perhaps) the whole “connect with us,” “like us,” “follow us” mentality, or, potentially deal with the “social” perception your company is not progressive.  So is there a happy medium?  The [...]

Creating Evergreen and News Videos for YouTube and the Internet

This gallery contains 4 photos.

Inside Look TV producer Aprilanne Hurley gives you the inside look at the main differences between video content topics that are “evergreen,” and current events topics in the news, with a look at the benefits of producing YouTube videos on each. While creating videos for the internet around “breaking news” or current trends and “hot [...]

Secrets to writing TV commercials that get noticed

This gallery contains 1 photo.

One of the most important elements to writing successful TV commercial copy is boiling down the message to its essence.  Inside Look TV producer Aprilanne Hurley says this is especially important with 30 second TV commercials – when literally every second counts. You can hire a production company like Inside Look TV to produce TV commercials, [...]

Inside Look at TV production as a trade

Inside Look TV Managing Partner and California Living series creator Aprilanne Hurley shares the inside look at how to produce high quality content for television. Considering Inside Look TV was producing public service announcements, commercials and television specials and putting this content on the internet before YouTube was invented, it’s safe to say, the following [...]