Category Archives: Writing TV Commercials

Inside Look at Writing TV Commercials (Ongoing Professional Series)

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The Sexy Abs Playbook© ”movie trailer” above for Aprilanne Hurley’s Sexy Abs Workout© - which will world premiere on California Living© Fall 2013, offers a useful example of how to edit video footage to the beat of the music, which is the primary focus of this installment of Hurley’s ongoing Inside Look TV© Professional TV Commercial Writing Series. [...]

Secrets to writing TV commercials that get noticed

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One of the most important elements to writing successful TV commercial copy is boiling down the message to its essence.  Inside Look TV producer Aprilanne Hurley says this is especially important with 30 second TV commercials – when literally every second counts. You can hire a production company like Inside Look TV to produce TV commercials, [...]

Inside Look at TV production as a trade

Inside Look TV Managing Partner and California Living series creator Aprilanne Hurley shares the inside look at how to produce high quality content for television. Considering Inside Look TV was producing public service announcements, commercials and television specials and putting this content on the internet before YouTube was invented, it’s safe to say, the following [...]